In most cases, it is the packaging that catches the attention of clients. You can optimize your marketing by choosing engaging designs and providing convenient unboxing. As well as being unique to your brand, your packaging creates an impression that will last a long time.
Your boxes are customizable in several ways, but what is the best way to use a simple tool such as packaging to target the right clients? Discover how to use packaging as a marketing strategy.
How Can It Create a Memorable Brand Experience?
What can you do to engage your customers after learning how custom packaging can increase sales?
1.Ship your products in custom boxes
Give your packaging a makeover if you don’t want to send brown boxes with your products. The packaging will surprise clients, but they will expect to get what they ordered. The use of custom boxes can include:
- You’ll get a better unboxing experience when you get the perfect fit for your products.
- You can reflect your brand’s personality through your design choices.
- Brands that value green practices can choose eco-friendly options.
2. Notes of gratitude are a good idea
It is easy to create a memorable client experience by including a thank you note inside packages. You are grateful for your client’s business by writing those notes. Thank you notes come in several ways:
- A quality postcard or other material can be used.
- Create a short, unique note for the packaging. This note belongs to the package itself.
- Creating thank you cards that feature your original handwritten note.
- To promote your other products, including coupons and discount codes.
- Mention any charitable contributions your company makes.
3. Stickers are useful
Besides increasing the aesthetic value of custom packaging, stickers serve a number of practical purposes. Among the qualities they can bring to your brand are the following:
- Tissue paper can be held in place with these items, or thank you card envelopes come with them.
- Die-cut stickers are perfect for custom boxes and can adhere to packaging.
- Shape, color, and design are great ways to promote your brand.
- In addition to being hardy and weatherproof, they can also be durable.
- It is easy to apply stickers as a finishing touch to many items since they are cheap and easy to find.
4. A poly mailer and other packaging styles are useful
If you’re shipping products, you can make them stand out by using unique packaging. Many types of small products are possible in poly mailers, but they are especially useful for apparel and fashion accessories.
As an alternative to the same gray mailers used for every product, you can use packaging with patterns.
5. Use of Custom Tape
Shipping boxes can look much different with custom packaging tape than with standard clear tape. The packaging takes on a fresh, unique look with a simple change to the tape’s color or design. In addition to the outside of your boxes, custom tape comes in many different options.
Craft tapes with glitter, floral, or fabric effects are an excellent way to decorate the interior of your packaging. Make sure you wrap tissue paper in tape if you are wrapping other items. Protect your products during transit by using custom tape.
6. Put tissue paper in the pack
You can protect your products with tissue paper, an inexpensive packaging material. There are many options for this material, and you can easily match the color theme of your brand with your selections. It makes customers feel like they are opening a gift when they unwrap tissue paper.
If you want to make it more aesthetically pleasing, you can also tie the tissue paper around a gift with string or ribbon for a more aesthetically pleasing look. You can demonstrate care in your presentation by using packing materials like tissue paper and string.
When sending your products, it is easy to use plain, practical materials without adding any personal touches. An emotional connection is possible between the clients and the unboxing process by using tissue paper.
